Personal finance
equity home bias puzzle
We invest close to home and in what we know. But this lack of diversification results in missed opportunities. Say hello to 'home bias'.
Money Illusion cover
Money illusion is a sneaky bias. It causes us to focus on the amount of money in our hands, rather than it's purchasing power.
What are the commonly recognized systematic biases?
We wrap up season 1 of the podcast and hear about all the behavioural biases that each of our interview guests have fallen prey to.
The anchored trader
Anchors tie us down and can have serious consequences for investors and traders. Don't be the anchored trader.
Narrow framing cfa
Narrow framing, the compromise effect, glossing, and the enabling frame. We need frames to make sense of the world. But they cause problems.
Social media echo chamber
The rise of social media and fake news is impacted by confirmation bias. It's known as the social media echo chamber effect.
The overconfident investor
We need to discuss the overconfident investor. He makes some poor investing decisions. But fear not, we're here to help!
System 1 and System 2
This post unpacks the workings of our brain, commonly referred to as System 1 and System 2 thinking. We chat to Dr Daniel Crosby to get some further insight.
Failing to plan is planning to fail explain with examples
Our irrational behaviour, risk aversion and lack of motivation cause us to fall short with our financial plans. Have a plan!
How to manage your debt
Lifestyle creep and easily available debt can easily lead to overconsumption and insufficient savings. Let us help you learn how to manage your debt.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows

Dr Gizelle Willows


PhD and NRF-rating in Behavioural Finance