Category

Personal finance
Better financial decisions examples
We revisit pivotal concepts and extract additional wisdom from all our guests this season, helping us make better financial decisions.
key takeaways diversification
Nerina Visser speaks to diversification in investing and shares practical tips to unlock the potential of your investment portfolio.
Mitigating bias
We're chatting to Dr Shreeya Jugnandan about her framework for mitigating bias and some curious stats about home bias (emotional attachments and lifestyle considerations create a disconnect).
The order of information
Cognitive biases that result in trading mistakes. We chat to Kristia van Heerden about primacy and recency effects.
Fear and hope
Availability bias sprinkled with fear and hope. We chat to Hersh Shefrin about relying on our memories and switching out greed for hope.
Impression management important
Impression management techniques are used everywhere. Learn from PR expert, Candice Burgess-Look, how you can be a more vigilant consumer.
The disposition effect with professional traders
We chat to Terry Odean, a prolific researcher, about the perils of overtrading, the disposition effect, and how it leads to overconfidence.
Navigating uncertainty
We chat to Garth Mackenzie, an experienced trader, on how to navigate uncertainty in our trading and investing decisions.
prefer avoiding losses
We chat to Dr Greg Davies about loss aversion; it's a bias that costs us money so we need to guard against it.
risk tolerance risk
We chat to Steve Ward about risk tolerance; what part our personality plays and what part is influenced by external factors.
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Recent Articles

key takeaways diversification
Diversification in investing
March, 2024
Mitigating bias
Mitigating bias
March, 2024
The order of information
Trading mistakes: Primacy and recency effects
March, 2024

About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows


Dr Gizelle Willows

 

PhD and NRF-rating in Behavioural Finance