risk tolerance risk

Embracing risk

We chat to Steve Ward about risk tolerance; what part our personality plays and what part is influenced by external factors.
equity home bias puzzle

Home bias

We invest close to home and in what we know. But this lack of diversification results in missed opportunities. Say hello to 'home bias'.
Money Illusion cover

Money illusion

Money illusion is a sneaky bias. It causes us to focus on the amount of money in our hands, rather than it's purchasing power.
What are the commonly recognized systematic biases?

Behavioural biases unpacked

We wrap up season 1 of the podcast and hear about all the behavioural biases that each of our interview guests have fallen prey to.
The anchored trader

The anchored trader

Anchors tie us down and can have serious consequences for investors and traders. Don't be the anchored trader.
Narrow framing cfa

Narrow framing

Narrow framing, the compromise effect, glossing, and the enabling frame. We need frames to make sense of the world. But they cause problems.
Social media echo chamber

The social media echo chamber

The rise of social media and fake news is impacted by confirmation bias. It's known as the social media echo chamber effect.
The overconfident investor

The overconfident investor

We need to discuss the overconfident investor. He makes some poor investing decisions. But fear not, we're here to help!
System 1 and System 2

System 1 and System 2

This post unpacks the workings of our brain, commonly referred to as System 1 and System 2 thinking. We chat to Dr Daniel Crosby to get some further insight.
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Impression management important
Impression management techniques are used everywhere. Learn from PR expert, Candice Burgess-Look, how you can be a more vigilant consumer.
The disposition effect with professional traders
We chat to Terry Odean, a prolific researcher, about the perils of overtrading, the disposition effect, and how it leads to overconfidence.
Navigating uncertainty
We chat to Garth Mackenzie, an experienced trader, on how to navigate uncertainty in our trading and investing decisions.
prefer avoiding losses
We chat to Dr Greg Davies about loss aversion; it's a bias that costs us money so we need to guard against it.
risk tolerance risk
We chat to Steve Ward about risk tolerance; what part our personality plays and what part is influenced by external factors.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows

Dr Gizelle Willows


PhD and NRF-rating in Behavioural Finance