Failing to plan is planning to fail explain with examples

Failing to plan is planning to fail

Our irrational behaviour, risk aversion and lack of motivation cause us to fall short with our financial plans. Have a plan!
How to manage your debt

How to manage your debt

Lifestyle creep and easily available debt can easily lead to overconsumption and insufficient savings. Let us help you learn how to manage your debt.
Inflation and compound interest

Financial literacy

Don't be financially illiterate. Allow us to take your through some quick explanations and examples on inflation and compound interest.
Behavioural finance podcast

Welcome to the podcast

Welcome to our new podcast where we'll help you identify your behavioural biases and give you tools to limit poor decision making.
Mental accounting bias behavioral finance

Mental Accounting

Money is money! Or is it? Mental accounting says we place different values on different money which leads to irrational decision making.
What are my options at retirement

Retirement options

Let's recap some of the key points to ensure you understand all your retirement options and make the best decisions with your money.
Blending living and fixed annuity

Blended annuity

A blended annuity is a combination of a living annuity and a guaranteed annuity. The idea is to determine what your essential expenses are.
Which retirement annuity should I take

Living vs Guaranteed

With a living annuity you have less certainty but more flexibility. With a guaranteed annuity you have more certainty, but with some limits.
Types of lifetime income

Different types of guaranteed annuities

Different types of guaranteed annuities give you different increases each year. Compare that to your starting income.
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equity home bias puzzle
We invest close to home and in what we know. But this lack of diversification results in missed opportunities. Say hello to 'home bias'.
Money Illusion cover
Money illusion is a sneaky bias. It causes us to focus on the amount of money in our hands, rather than it's purchasing power.
What are the commonly recognized systematic biases?
We wrap up season 1 of the podcast and hear about all the behavioural biases that each of our interview guests have fallen prey to.
The anchored trader
Anchors tie us down and can have serious consequences for investors and traders. Don't be the anchored trader.
Narrow framing cfa
Narrow framing, the compromise effect, glossing, and the enabling frame. We need frames to make sense of the world. But they cause problems.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows

Dr Gizelle Willows


PhD and NRF-rating in Behavioural Finance