Behavioural finance podcast
June, 2023

Welcome to the podcast

Welcome to our new podcast where we'll help you identify your behavioural biases and give you tools to limit poor decision making.
Mental accounting bias behavioral finance
April, 2023

Mental Accounting

Money is money! Or is it? Mental accounting says we place different values on different money which leads to irrational decision making.
What are my options at retirement
March, 2023

Retirement options

Let's recap some of the key points to ensure you understand all your retirement options and make the best decisions with your money.
Blending living and fixed annuity
March, 2023

Blended annuity

A blended annuity is a combination of a living annuity and a guaranteed annuity. The idea is to determine what your essential expenses are.
Which retirement annuity should I take
February, 2023

Living vs Guaranteed

With a living annuity you have less certainty but more flexibility. With a guaranteed annuity you have more certainty, but with some limits.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows



Dr Gizelle Willows

 

PhD and NRF-rating in Behavioural Finance